Category: Marketing and SEO

How To Attract Law Firm Clients with Video Marketing

According to the 2019 Social Media Examiner statistics, businesses who use video marketing grow revenue nearly 50% faster than those who don’t. Still, one of the most common questions we get from lawyers in regards to video marketing is, “How do I use video marketing to generate leads, without feeling tacky or salesy?” When it
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Facebook Marketing: Introduction

Facebook Marketing: Introduction Facebook is one of the first places a small law firm or solo practitioner should market their practice as discussed in our blog, “Facebook First.” Your Facebook business page will leverage your personal contacts better than any other platform. It will also allow you to target potential clients based on demographics, interests,
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Lawyers Sanctioned

Avvo Legal Services – Lawyer Beware

Avvo Legal Services – Lawyer Beware Recently we wrote about the ethics of Pay for Lead marketing business models. To date, these Pay for Lead models have been approved by numerous courts and have been acknowledged in the Comment to Rule 7.2 of the ABA’s Model Rules for Professional Conduct. Earlier this year, attorney marketing
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Attorneys Tweet

Does Your Practice Need A Twitter Account?

Does your practice need a Twitter account?  No. It really doesn’t, but that doesn’t mean you can’t use Twitter as an effective marketing tool. Twitter is not the ideal place for attorneys to acquire new clients, although the paid ads can be productive. However, the Return on Investment (ROI) is not ideal and I don’t
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How to Ethically Market Your Practice

RI CLE – How to Ethically Market Your Practice in the Digital Age

Please join me at this Rhode Island Bar Association CLE on either March 2, 2017 or April 4, 2017   SPEAKER: Carl P. DeLuca, Esq. Visit the Rhode Island Bar Association Website to Register Course Overview Over the last 30 years, technology has greatly impacted the practice of law, this CLE will review ethical considerations for
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