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Category: Marketing and SEO

How to Turn Website Visitors Into Clients

Attracting clients to your law practice is harder than ever. A listing in the local phone book and a couple of ads in newsletters and regional papers won’t cut it. If you prefer to stay away from television ads or renting billboards on the highway, online marketing is a great alternative.  Creating a website that
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Turbocharge Your Website’s Traffic

Grow your law firm’s traffic quickly and easily, without spending a fortune Despite what many marketing agencies say, attracting quality leads to your law firm’s website doesn’t have to be expensive or confusing. It doesn’t require a massive ad budget, a self-proclaimed SEO-expert, or a complete overhaul of your current site topped off with a
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Are You Getting the Most Bang for Your Blog?

Are You Getting the Most Bang for Your Blog? If you’re reading this article, chances are you have a blog on your attorney website.  If you’re still on the fence about starting a blog, we’ll quickly review the benefits to having one and what you’re potentially missing out on if you don’t.  Content marketing, specifically
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Is Your Law Firm Invisible?

It might be invisible, but it doesn’t have to stay that way! Your law practice may very well be invisible if you’re not appearing in the Google My Business local listings. (Otherwise known as Google Local Pack, Google Map Listings, etc.) If you’ve ever done a Google search for a service or product you have
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Reviews, Endorsements and Testimonials – Ethical Considerations

Reviews, Endorsements and Testimonials Ethical Considerations In preparation for a seminar I was teaching in Rhode Island, I contacted Rhode Island’s Chief Disciplinary counsel, David Curtin, Esq., to ask him if there was anything in particular he would like me to discuss. One of the issues he mentioned was also one of the main reasons
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Email Ethics for Attorneys

Email Ethics for Attorneys

Email Ethics for Attorneys   Email has become a pervasive, if not essential, part of practicing law. You could theoretically practice law without personally using email, but you would be setting yourself apart as a tortoise in the age of jackrabbits, and missing out on a tool that can streamline your communications and serve as
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