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Turbocharge Your Website’s Traffic

Grow your law firm's traffic quickly and easily, without spending a fortune

Despite what many marketing agencies say, attracting quality leads to your law firm’s website doesn’t have to be expensive or confusing. It doesn’t require a massive ad budget, a self-proclaimed SEO-expert, or a complete overhaul of your current site topped off with a hefty monthly management fee. 

The simple, time-tested, search engine approved way to drive prospects to your website is through content marketing. This approach, also referred to as organic traffic or inbound marketing, is the easiest, most economical way to generate visitors to your website and convince them to contact you. 

Content marketing is the process of delivering valuable, helpful, and relevant content to your ideal audience. What separates content marketing from advertising is simple, content marketing is solution-oriented versus promotional. At its core, content marketing seeks to inform, educate, and solve problems. It demonstrates your experience and authority in your particular niche, for instance, family law, business, or bankruptcy. 

Blog

Check out our Blog Writing Services

Expand your reach and get more clients with professionally written blogs, reviewed by a licensed, practicing attorney.

The most valuable long-term strategy for building trust and rapport with your ideal audience and achieving better SEO is to create relevant content on a consistent basis. 

Content marketing comes in a variety of forms including:

  • Blogs
  • Videos
  • Podcasts
  • Lead magnets / opt-ins
  • Social media posts
  • White papers
  • Infographics
  •  

6 Proven Steps to Blog Success

1. Make a list of the questions your potential and/or current clients ask you all the time.

Put this list on your phone or wherever you can add to it frequently and easily.  If you’re a family law attorney, for instance, some of these questions might include: 

  • How do I navigate visitation during COVID-19?
  • What am I entitled to in my divorce?
  • Is (your state) a 50/50 divorce state? 

2. Select a question from your list to write about.

For this first blog, choose something simple that you actually want to write about. Sure, a good strategy would be to focus on one of your top 10 most commonly asked questions, but the point of this exercise is to prove to yourself that blogging isn’t tedious. If you’re outsourcing your blog now’s the time to assign the topic to your writer. 

3. Use the original question as your blog headline and the body of the blog as your answer. 

To ensure your blog is engaging and search engine friendly, use the actual question as your blog post title. Most people type questions into the Google search bar. Using a question as your blog title is an opportunity for you to capture people searching for answers to that specific question.

4. Remember the three C’s.

The three C’s, clarity, conversational tone, and call-to-action (CTA) are crucial. Write your blog in a conversational voice, as if you’re talking to your client in person. Resist the urge to scatter legal terminology throughout. When it comes to online content, writing resonates best when you write for an 8th grade or lower reading level. This isn’t always easy for attorneys. More than simply making your blog clear and easily digestible, using common words increases the odds you’ll be found in an online search. 

Your blog should always contain a call-to-action (CTA) inviting readers to contact you for more information. This is a crucial component of every successful blog. Focus on one (and only one) CTA per blog. Often this will sound something like, “Contact our office for a free consultation today.” The more direction you give readers on what to do next, the better your chances are that they’ll take that action. 

5. Choose an image.

Images are crucial. According to online marketing giant OptinMonster, articles with images get 94% more views as opposed to those with no visuals. There are plenty of royalty-free images available online, including Pixabay, Pexels, Unsplash

6. Review, post, and share.

Once you’ve reviewed your blog to ensure accuracy, clarity, and conversational tone, your next step is to promote it via your social media channels. Be sure to respond to any comments or engagement you receive on your blog post. Doing so increases the likelihood of your post being seen. 

Successful content is consistent content
Content marketing works when you’re consistent. It goes without saying that the more content you create, the better results you’ll have. Attorneys who are successful with online marketing typically post 2-3 blogs per month. Doing so demonstrates your commitment to delivering value to website visitors and proves to the search engines that your website isn’t stagnant.

After producing content for a few months, take a peek at your analytics to see what content is resonating the most with your website visitors. This insight allows you to understand who’s coming to your site and what content they’re interested in so you can serve them more of what they want. Your most popular blogs will compound over time, continuing to provide you with website traffic and page views. 

Blog

Check out our Blog Writing Services

Expand your reach and get more clients with professionally written blogs, reviewed by a licensed, practicing attorney.

Despite what many marketing agencies say, attracting quality leads to your law firm’s website doesn’t have to be expensive or confusing. It doesn’t require a massive ad budget, a self-proclaimed SEO-expert, or a complete overhaul of your current site topped off with a hefty monthly management fee. 

The simple, time-tested, search engine approved way to drive prospects to your website is through content marketing. This approach, also referred to as organic traffic or inbound marketing, is the easiest, most economical way to generate visitors to your website and convince them to contact you. 

Content marketing is the process of delivering valuable, helpful, and relevant content to your ideal audience. What separates content marketing from advertising is simple, content marketing is solution-oriented versus promotional. At its core, content marketing seeks to inform, educate, and solve problems. It demonstrates your experience and authority in your particular niche, for instance, family law, business, or bankruptcy. 

The most valuable long-term strategy for building trust and rapport with your ideal audience and achieving better SEO is to create relevant content on a consistent basis. 

Content marketing comes in a variety of forms including:

  • Blogs
  • Videos
  • Podcasts
  • Lead magnets / opt-ins
  • Social media posts
  • White papers
  • Infographics

6 Proven Steps to Blog Success

1. Make a list of the questions your potential and/or current clients ask you all the time.

Put this list on your phone or wherever you can add to it frequently and easily.  If you’re a family law attorney, for instance, some of these questions might include: 

  • How do I navigate visitation during COVID-19?
  • What am I entitled to in my divorce?
  • Is (your state) a 50/50 divorce state? 

2. Select a question from your list to write about.

For this first blog, choose something simple that you actually want to write about. Sure, a good strategy would be to focus on one of your top 10 most commonly asked questions, but the point of this exercise is to prove to yourself that blogging isn’t tedious. If you’re outsourcing your blog now’s the time to assign the topic to your writer. 

3. Use the original question as your blog headline and the body of the blog as your answer. 

To ensure your blog is engaging and search engine friendly, use the actual question as your blog post title. Most people type questions into the Google search bar. Using a question as your blog title is an opportunity for you to capture people searching for answers to that specific question.

4. Remember the three C’s.

The three C’s, clarity, conversational tone, and call-to-action (CTA) are crucial. Write your blog in a conversational voice, as if you’re talking to your client in person. Resist the urge to scatter legal terminology throughout. When it comes to online content, writing resonates best when you write for an 8th grade or lower reading level. This isn’t always easy for attorneys. More than simply making your blog clear and easily digestible, using common words increases the odds you’ll be found in an online search. 

Your blog should always contain a call-to-action (CTA) inviting readers to contact you for more information. This is a crucial component of every successful blog. Focus on one (and only one) CTA per blog. Often this will sound something like, “Contact our office for a free consultation today.” The more direction you give readers on what to do next, the better your chances are that they’ll take that action. 

5. Choose an image.

Images are crucial. According to online marketing giant OptinMonster, articles with images get 94% more views as opposed to those with no visuals. There are plenty of royalty-free images available online, including Pixabay, Pexels, Unsplash

6. Review, post, and share.

Once you’ve reviewed your blog to ensure accuracy, clarity, and conversational tone, your next step is to promote it via your social media channels. Be sure to respond to any comments or engagement you receive on your blog post. Doing so increases the likelihood of your post being seen. 

Successful content is consistent content
Content marketing works when you’re consistent. It goes without saying that the more content you create, the better results you’ll have. Attorneys who are successful with online marketing typically post 2-3 blogs per month. Doing so demonstrates your commitment to delivering value to website visitors and proves to the search engines that your website isn’t stagnant.

After producing content for a few months, take a peek at your analytics to see what content is resonating the most with your website visitors. This insight allows you to understand who’s coming to your site and what content they’re interested in so you can serve them more of what they want. Your most popular blogs will compound over time, continuing to provide you with website traffic and page views. 

Blog

Check out our Blog Writing Services

Expand your reach and get more clients with professionally written blogs, reviewed by a licensed, practicing attorney.

Alicia Kamm

Alicia Kamm

If you decide blogging is one task you don’t want to add to your ever-growing to-do list, we can help! Contact Alicia Kamm at [email protected]

Topics

Blog

Check out our Blog Writing Services

Expand your reach and get more clients with professionally written blogs, reviewed by a licensed, practicing attorney.