law marketing lawyer attorney digital

Turbocharge Your Website’s Traffic

Grow your law firm’s traffic quickly and easily, without spending a fortune on advertising. Despite what many marketing agencies say, attracting quality leads to your law firm’s website doesn’t have to be expensive or confusing. It doesn’t require a massive ad budget, a self-proclaimed SEO-expert, or a complete overhaul of your current site topped off
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Are You Getting the Most Bang for Your Blog?

Are You Getting the Most Bang for Your Blog? If you’re reading this article, chances are you have a blog on your attorney website.  If you’re still on the fence about starting a blog, we’ll quickly review the benefits to having one and what you’re potentially missing out on if you don’t.  Content marketing, specifically
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Is Your Law Firm Invisible?

It might be invisible, but it doesn’t have to stay that way! Your law practice may very well be invisible if you’re not appearing in the Google My Business local listings. (Otherwise known as Google Local Pack, Google Map Listings, etc.) If you’ve ever done a Google search for a service or product you have
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Reviews, Endorsements and Testimonials – Ethical Considerations

Reviews, Endorsements and Testimonials Ethical Considerations In preparation for a seminar I was teaching in Rhode Island, I contacted Rhode Island’s Chief Disciplinary counsel, David Curtin, Esq., to ask him if there was anything in particular he would like me to discuss. One of the issues he mentioned was also one of the main reasons
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How To Attract Law Firm Clients with Video Marketing

According to the 2019 Social Media Examiner statistics, businesses who use video marketing grow revenue nearly 50% faster than those who don’t. Still, one of the most common questions we get from lawyers in regards to video marketing is, “How do I use video marketing to generate leads, without feeling tacky or salesy?” When it
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Attorneys Tweet

Does Your Practice Need A Twitter Account?

Does your practice need a Twitter account?  No. It really doesn’t, but that doesn’t mean you can’t use Twitter as an effective marketing tool. Twitter is not the ideal place for attorneys to acquire new clients, although the paid ads can be productive. However, the Return on Investment (ROI) is not ideal and I don’t
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