There is more competition for your potential clients than ever before. Unless you are willing to spend thousands or even tens of thousands per month on ads, it’s hard to compete and no matter what the Ad Men tell you, not everyone can appear in the top 10 Google Search results.
But there is an solution. A way to dominate in one particular way. You can be the master of your own domain! (Seinfeld? Never mind…)
Google My Business local listings places great weight on the one thing only a handful of your competitors can compete with – your location. And that means it also targets the market that is most likely to meet with you for a consultation. And if you’re not coming up at the top of the Map Listings, that means your neighboring competitors are. You can’t let that happen!
“And if you’re not coming up at the top of the Map Listings, that means your neighboring competitors are. You can’t let that happen!”
If someone searches for your practice area in your general geographic area your ad can come up prominently in the space just below the paid ads, the Google Maps Listings.
You’ve seen them. You search for something, 3 or 4 paid ads come up and then a map of your location comes up with pins on it marking the locations of the businesses that are responsive to your search.
You can score high on that map and if you don’t, you don’t have a chance of scoring high on the search results anyway. There are things you can do to optimize your listing to appear at the top or near the top of that map. We can show you how. See for yourself!
-Carl P. DeLuca, Esq.
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