Are You Getting the Most Bang for Your Blog?

Are You Getting the Most Bang for Your Blog? If you’re reading this article, chances are you have a blog on your attorney website.  If you’re still on the fence about starting a blog, we’ll quickly review the benefits to having one and what you’re potentially missing out on if you don’t.  Content marketing, specifically
Read More

Is Your Law Firm Invisible?

It might be invisible, but it doesn’t have to stay that way! Your law practice may very well be invisible if you’re not appearing in the Google My Business local listings. (Otherwise known as Google Local Pack, Google Map Listings, etc.) If you’ve ever done a Google search for a service or product you have
Read More

Reviews, Endorsements and Testimonials – Ethical Considerations

Reviews, Endorsements and Testimonials Ethical Considerations In preparation for a seminar I was teaching in Rhode Island, I contacted Rhode Island’s Chief Disciplinary counsel, David Curtin, Esq., to ask him if there was anything in particular he would like me to discuss. One of the issues he mentioned was also one of the main reasons
Read More

Email Ethics for Attorneys

Email Ethics for Attorneys

Email Ethics for Attorneys   Email has become a pervasive, if not essential, part of practicing law. You could theoretically practice law without personally using email, but you would be setting yourself apart as a tortoise in the age of jackrabbits, and missing out on a tool that can streamline your communications and serve as
Read More

How To Attract Law Firm Clients with Video Marketing

According to the 2019 Social Media Examiner statistics, businesses who use video marketing grow revenue nearly 50% faster than those who don’t. Still, one of the most common questions we get from lawyers in regards to video marketing is, “How do I use video marketing to generate leads, without feeling tacky or salesy?” When it
Read More

Facebook Marketing: Introduction

Facebook Marketing: Introduction Facebook is one of the first places a small law firm or solo practitioner should market their practice as discussed in our blog, “Facebook First.” Your Facebook business page will leverage your personal contacts better than any other platform. It will also allow you to target potential clients based on demographics, interests,
Read More