Law Firms and Do-It-Yourself Lawyers who don’t wish to hire an SEO/Marketing Company can benefit from having a general understanding of the SEO (Search Engine Optimization) and Marketing principles.  These websites can help you learn as much or as little as you want to know.

Legal Ink Magazine

• Legal Ink Magazine’s mission is to provide new insight into the ever-changing business of law. We hope to provide our readers with the information they need to run their practice more effectively, increase client satisfaction, and better manage their work/life balance.  http://www.legalinkmagazine.com/

The Lawyerist

• Lawyerist is an online magazine and home to the largest online community of solo and small-firm lawyers in the world. They have a website, newsletter, and Facebook Page, all of which are worth a look.  https://www.lawyerist.com/   

Tech4Law

• Tech4Law is an independent and unbiased technology journal focused on helping lawyers to save money on all types of technology. It is privately owned and published by Malcolm Pearson, who has been involved in most facets of legal technology over the past twenty two years. The publication is free to lawyers, and earns its revenue from the support from supplier vendors. They also have a useful website and Facebook Page.  http://www.tech4law.co.za/

Smart Marketing 

• Lawyers are often uncomfortable with investing in their firm’s image. First, they see marketing in general and image in particular, as somehow “slick” or “deceitful.” What should matter, they say, is how good an attorney they are. Not all this marketing stuff.  Smart Marketing gives its clients a dynamic Internet presence, and the strategies that establish credibility and generate new clients through ethical search engine optimization(SEO). They have a very informative website, Facebook Page and Blog.  http://www.smartmarketingnow.com/

Martindale-Nolo Legal Marketing Network

• Law firms need a steady source of leads and new business. Benefit from exposure to the 15 million consumers and businesses who visit our sites monthly. We drive real-time leads to attorneys through a combination of professional lead generation services, professional online profiles and award-winning websites. Start growing your practice today.  Martindale’s marketing department has a Facebook Page and website focused more on marketing and branding then on SEO.  http://www.martindale.com/marketyourfirm/

Larry Bodine Blog

• Larry Bodine is the Senior Legal Marketing Strategist at LawLytics, a marketer, journalist and attorney who knows how to turn website visitors into clients for trial law firms. He has contributed to The National Trial Lawyers, PersonalInjury.com, Martindale-Hubbell, Lawyers.com and LexisNexis. Larry maintains a website with a blog which provides useful marketing information and perspective. http://www.larrybodine.com/home